Waste No Day: A Home Services Motivational Podcast

A Million Dollar Education with Lawrence Castillo of Brody-Pennell Heating and Air Conditioning

We are putting Lawrence Castillo, the President and Operating Partner of Brody-Pennell Heating and Air Conditioning, in the passenger seat in today's show as he shares his insights and experiences on the HVAC industry. He emphasizes the importance of planning, budgeting, and recruiting contractors to achieve success. He also talks about the different models of selling and service, the changes happening in the industry, and how to create urgency. He also stresses the importance of customer service and transparent systems and processes to support it. He provides insights on recruiting new talent through trade schools, apprenticeships, and internal training programs. Additionally, he emphasizes the importance of having someone continuously reaching out to potential candidates for recruitment, as it is crucial to have a dedicated person to recruit to build a successful team.
 
 
Here's a breakdown of what to expect in this episode:
Expert Insights on Building a Successful HVAC Business
Mastering the HVAC Industry: Strategies for Planning, Budgeting, and Recruiting
The importance of placing the right personality in the right position within the company
The importance of having structure, discipline, and accountability in place to ensure good customer service and successful business operations.
Recruiting process is important for small and big companies
And so much more!
 
About Laurence Castillo:
 
Lawrence Castillo is the President and Operating Partner of Brody Pennell Heating and Air Conditioning, a 77-year-old company based in Los Angeles. He has a significant experience in the air conditioning industry, having worked as the GM of the largest heating and plumbing company in Canada and held leadership positions in other companies such as Leland Smith Service Champions. He is widely respected as one of the residential HVAC/plumbing industry’s top operators, and has generated record revenue growth for some of the West Coast’s most respected and well-known companies over the past 20 years. Under his leadership, Brody Pennell was voted the BEST Heating & Air Conditioning Company in Los Angeles by the readers of the Los Angeles Times for 2021 and 2022.
 
Check Laurence Castillo on...
Facebook: https://www.facebook.com/BrodyPennell
LinkedIn: https://www.linkedin.com/in/lacastillo/
Email: lawrence@brodypennell.com
 
Connect with Waste No Day!
Website: https://www.wastenoday.com
Facebook: https://www.facebook.com/profile.php?id=100064230695791
Podcast: https://podcasts.apple.com/us/podcast/waste-no-day-a-plumbing-hvac-and/id1543265737
Tiktok: https://www.youtube.com/channel/UCmdBUSQcb_UtbqcYYaI6tcg
Spotify: https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ

Selling $2M of Indoor Air Quality with Coral Whale - Part 2

On part 2 of this episode with Coral Whale, she shares her experience in sales and how she was able to convert a customer who had said "no" to eighteen other sales offers. She shares her tips on how to increase the value of one's business and services, how to handle objections to prices, and the importance of role-playing and objection handling. She also emphasizes the importance of training and investing in employees, and how having a "servant's heart" is important for customer service.
 
Make sure you're on board with Coral Whale and her $2M Indoor Air Quality mission - get ready to learn and grow!
 
Here's a breakdown of what to expect in this episode:
What are the most common objections that homeowners have? How do you handle them?
How do you overcome the objection of a traditional man’s world?
The value is going to be 100 times greater when you have a female in the home than a male.
Finding common ground with your clients.
And so much more!
 
About Coral Whale:
 
Coral Whale is an experienced dispatcher and salesperson who has worked in the electrical, medical, and HR industries. She was a dispatcher at an electrical company 13 years ago and saw an electrician wiping the floor and was inspired to do the same. She then moved on to other odd jobs, but eventually circled back to dispatch and sales, demanding a commission-based structure. She made more money than the technicians and was let go, but after 12 years, she interviewed with an HR company that allowed her to go out in the field and work with a tool bag. She has since been working in the field, learning electrical and plumbing work, and educating herself on products in order to deliver her message to clients.
 
Coral Whale builds value and rapport with clients and finds solutions to problems that they have within their homes.
 
Check Coral on...
coral whale@outlook.com
Facebook: https://www.facebook.com/coral.whale
 
Connect with Waste No Day!
Website: https://www.wastenoday.com
Facebook: https://www.facebook.com/profile.php?id=100064230695791
Podcast: https://podcasts.apple.com/us/podcast/waste-no-day-a-plumbing-hvac-and/id1543265737
Tiktok: https://www.youtube.com/channel/UCmdBUSQcb_UtbqcYYaI6tcg
Spotify: https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ

Selling $2M of Indoor Air Quality with Coral Whale - Part 1

We are putting Coral Whale in your passenger seat in today's show to discuss $2M in Indoor Air Quality. Coral begins by sharing her story of how she got into HVAC sales and what motivated her to stay in the industry. She discusses the importance of understanding customer needs and building trust with them. She also explains the different types of air purifiers and the features to look for when considering a purchase. Lastly, she shares her best tips for selling air purifiers. Coral concludes by emphasizing the importance of trust and providing value to customers when selling HVAC products. She believes the sales process should be a partnership between the customer and the salesperson, with both parties feeling satisfied with the result.
 
Breathe easy: Make the air purifier your go-to for better indoor air quality!
 
Here's a breakdown of what to expect in this episode:
Coral's career journey and experience in the HVAC industry.
how she tracks her numbers in order to stay accountable,
How did you get to be the monster you are?
The importance of taking care of your HVAC system.
And so much more!
 
About Coral Whale:
 
Coral Whale is an experienced dispatcher and salesperson who has worked in the electrical, medical, and HR industries. She was a dispatcher at an electrical company 13 years ago and saw an electrician wiping the floor and was inspired to do the same. She then moved on to other odd jobs, but eventually circled back to dispatch and sales, demanding a commission-based structure. She made more money than the technicians and was let go, but after 12 years, she interviewed with an HR company that allowed her to go out in the field and work with a tool bag. She has since been working in the field, learning electrical and plumbing work, and educating herself on products to deliver her message to clients.
 
Coral Whale builds value and rapport with clients and finds solutions to problems that they have within their homes.
 
Check Coral on...
coral whale@outlook.com
Facebook: https://www.facebook.com/coral.whale
 
Connect with Waste No Day!
Website: https://www.wastenoday.com
Facebook: https://www.facebook.com/profile.php?id=100064230695791
Podcast: https://podcasts.apple.com/us/podcast/waste-no-day-a-plumbing-hvac-and/id1543265737
Tiktok: https://www.youtube.com/channel/UCmdBUSQcb_UtbqcYYaI6tcg
Spotify: https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ

Why Authority Matters in the Home and in the Market with Brittany Murphy of One Thing Marketing

In today’s show, we are putting Brittany Murphy in your passenger seat to discuss the concept of authority. When trouble strikes, everyone wants someone that they believe in to take care of the problem. We crave authority in our help whatever form it takes because authority instills trust into the relationship and the result. The home services industry is no different. Homeowners want a technician, plumber, or electrician who speaks and conducts business with the authority to accomplish whatever needs done. Lack of authority, wishy-washy behavior, lack of follow-through, and insecurity all cause problems with the client and the client experience. Now, this is no excuse to be an authoritarian and abuse the power, but it is to say that we need to TCOB (take care of business) when we are in the home. Authority in the marketplace is equally important. This authority comes in the form quantity and quality reviews. Google is the 800-lb gorilla and the more reviews you have, the more authority your company gains. Brittany Murphy is a marketing expert from One Thing Marketing and on today’s show, she takes the time to explain how and why authority matters in both environments.

Authority Brands Convention 2022

In today’s show, we are putting several guests in your passenger seat to discuss a variety of topics. Brian and Nate hit the streets at the Authority Brands 2022 convention to talk to multiple in-home service professionals about their world. In this episode you will hear from heating and air conditioning professionals, plumbers, electricians, home cleaners, painters, arborists, dog lovers and so much more. Each voice brings a different perspective on what they bring to the home and how it relates to other home services. Listen in on these conversations to pickup ideas on cross-branding, perspective on service, and maybe even opportunity for your personal goals.
 
Welcome to the 'Waste No Day' Podcast! Join Brian Bulton and Nate Minnich as they talk to different entrepreneurs on this crazy 3-hour episode! So, if you don't know your niche yet but you really want to learn all about business and strategy, this episode is definitely for you.
 
 
1st Guest: Richie Drew and Marty Landry
Richie Drew and Marty Landry joins Authority Brands Convention 2022 as One Hour Heating & Air Conditioning. In this segment, they share how they were able to offer the highest quality heating and air conditioning household services in Myrtle Beach.
 
Here's a breakdown of what to expect in this episode:
The biggest challenge in business in 2022 and overcoming it.
Overcoming the natural cycle of the weather
Winning the talent war
Coping with the growing industry in 2023
And so much more!
 
About Richie Drew:
He joined his father’s business in 1995, as a residential maintenance tech, and began learning about the business. In 1997 his father became ill and he had to step up to help his mother run the business.  He had to learn a lot and quickly. So he went to school to learn how to manage and lead, at Contractors Success Group. He continued to run the business after his father recovered. In 2004 he suggested joining the One Hour team. The goal was to grow the business through One Hour to provide a retirement strategy for his Mom and Dad. So that’s exactly what they did, and in 1996 he went to work for One Hour Corporate and Dad sold the business to them in 2007.
 
About Marty Landry:
Vice President of Operations at Carolina Home Services Group Inc. Operations and Sales Executive with a proven record of forging highly productive teams that produce industry-leading results. Management of up to 65 locations, $350 million in the fleet, $170 million in revenue, and 762 employees as well as departmental oversight of sales, marketing, safety, accounting, HR, fleet, and loss control. Success in employee identification, development, team building, and mentoring resulting in internal promotions and proper succession planning.
 
 
Check Richie and Marty on...
Website: https://onehourmagic.com/
LinkedIn: https://www.linkedin.com/in/richie-drew-468b7712/
LinkedIn: https://www.linkedin.com/in/martyjlandry/
Email: https://rocketreach.co/richie-drew-email_17002124
Facebook: https://www.facebook.com/richie.drew.9
Facebook: https://www.facebook.com/MyrtleBeachOneHour/
 
 
Connect with Waste No Day!
Website: https://www.wastenoday.com
Facebook: https://www.facebook.com/profile.php?id=100064230695791
Podcast: https://podcasts.apple.com/us/podcast/waste-no-day-a-plumbing-hvac-and/id1543265737
Tiktok: https://www.youtube.com/channel/UCmdBUSQcb_UtbqcYYaI6tcg
Spotify: https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1" HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1"& HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1"nd=1" HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1" HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1" HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1"& HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1"nd=1" HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1"& HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1" HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1"& HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1"nd=1" HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1"nd=1" HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1" HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1"& HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1"nd=1" HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1"& HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1" HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1"& HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1"nd=1" HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1" HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1" HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1"& HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1"nd=1" HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1"& HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1" HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1"& HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1"nd=1" HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1"nd=1" HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1" HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1"& HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1"nd=1" HYPERLINK "https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ&nd=1"nd=1
 
 
2nd Guest: Jamie Lavigne
Jamie Lavigne talks about Woofie's franchising oppawtunity. She explains how Authority Brands employ three experienced recruiters to handle all the franchisees' hiring needs for dog walkers, pet sitters, and groomers. This episode will "paw"sitively elevate your business investment if you have a passion for animals and desire to start owning a terrific franchise concept in the pet care industry!
 
Here's a breakdown of what to expect in this episode:
A Woofies
Everyone loves spending money on their dogs
In-home consultation
Jamie’s dogs’ names and their names.
Type of upselling occurs when the client is not in the home
And so much more!
 
About Jamie:
Jamie Lavigne is a Franchise Development Manager for Woofie’s Pet Ventures. She has a degree in art education, however, she fell in love with sales while in school. Her sales career started by selling diamonds, it was a blast. She could write a book about the love stories she has heard. She transitioned to a call center and then residential/commercial mortgages. In 2007 she started in the franchise industry and hasn't looked back. She worked for 2 franchise suppliers. One helped her learn the industry and the other understand the operational side of franchising. She was then recruited to franchise sales.
 
Check Jamie on...
Website: https://www.woofies.com/
LinkedIn: https://www.linkedin.com/in/jamieleelavigne/
LinkedIn: https://www.linkedin.com/company/woofie-s/
Email: https://rocketreach.co/jamie-lavigne-email_2431804
 
 
3rd Guest: Aaron Hagan and Darrell Boyd
Aaron Hagan and Darrell Boyd talks about Mister Sparky. They share how they deal with homeowners on a day-to-day basis. In their training, communication with the team is a need. Therefore, this episode is for you whether you're a skilled veteran trying to expand an existing business or someone looking to launch their first electrical company.
 
Here's a breakdown of what to expect in this episode:
Training is at the core of everything that we do.
The top three focus points for developing growth into 2023
The components that let you know the health of the business
The fear creeps in and the team rallies the troops
And so much more!
 
Webiste: https://www.mistersparky.com/
 
4th Guest: George Saldana
George Saldana talks about his electrical business in San Antonio. It wasn't easy making the switch from being a DJ to working in the electrical business. He explains how they were able to sell thousands of protections despite the ongoing problems and flaws in their power systems, and the rest is history.
 
Here's a breakdown of what to expect in this episode:
Where do you hail from? – San Antonio.
What have you found to be the biggest challenges in Florida?
The ups and downs of his business and how they’ve changed.
Transformations then and now
And so much more!
 
About George:
George Saldana is the Owner/President of Mister Sparky. He was born in San Antonio, TX. He has been married to a beautiful and supportive wife for 36 years and has 3 wonderful children, Jeff 31, Shari 33, and Marcus 24. His hobbies include motorsport racing in the national organization NASA, riding his Harley Street glide, and hanging out in his backyard with his family by the pool. He studied business in Junior college in the late 1970's and decided to open his first electrical contracting business at the ripe old age of 19 years old. George Saldana purchased his initial Mister Sparky Franchise #0055 in 2007 and purchased the remainder of the Metro San Antonio area Mister Sparky #0097 in 2009. George and his team service over 2.5 million people in over 900,000 households throughout the Metro San Antonio/ Bexar County area. 
 
Webiste: https://www.mistersparky.com/
 
 
5th Guest: David Crow
David Crow talks about Benjamin Franklin Plumbing. David's take on this episode is that if you aim to grow your business and retain your people, you must invest in your workforce and continually seek new ways to motivate and inspire them. While technical training allows them to improve their craft, improving the customer experience is equally important.
 
Here's a breakdown of what to expect in this episode:
David’s story and how he got into plumbing.
Motivate your people
The importance of learning soft skills and communication.
Ways to motivate your employees
And so much more!
 
About David:
 
David Crow is the General Manager of Benjamin Franklin Plumbing. His hobbies are family time and fishing tournaments.  On a typical Sunday, he goes to Church and enjoys watching sports. Sunday is Family day. His favorite sports teams are Texas Longhorns, the Cowboys, Texas Rangers, and the other local sports teams.  He has a wife, Angela along with Daughters, Heather, Shelby, and Lacey. Granddaughter, Madison, and one dog Jinna Beth.
 
Check David on...
Website: https://www.benjaminfranklinplumbing.com/services/
LinkedIn: https://www.linkedin.com/in/david-crow-6a117860/
Twitter: https://twitter.com/BenFrankPlumber
 
 
6th Guest: Tim Bridges
Tim Bridges talks about Owning a Part of the Growing Cleaning Service Industry. Keeping a clean home can be a struggle, but with exemplary cleaning service, it doesn't have to be. There's a high level of trust that comes with cleaning. So, when it comes to prospective employees, they hire the right people and send them to customers' houses. Tim emphasizes how focused they are on training and retaining their employees because they're the face of our business.
 
Here's a breakdown of what to expect in this episode:
Ways you manage the expectations of your customers
Train your people on how to have the conversation
And so much more!
 
Check Tim on...
Website: https://www.thecleaningauthority.com/#~1B8r3u5
LinkedIn: https://www.linkedin.com/in/tim-bridges-603b7811/
 
 
7th Guest: Jon Boston
Jon Boston talks about cleaning services for residential properties. Homeowners in their area can now take pride in their home's appearance, knowing that Color World is providing them with the best-looking house on the block. Jon's team of professionals has worked hard to develop a painting process that is both efficient and cost-effective without sacrificing quality. In this episode, he shares that they use only the highest grade of paint and materials and pay attention to detail to ensure that their project will last for years.
 
Here's a breakdown of what to expect in this episode:
Work of Jonathan at Color World
The biggest selling point for Color World?
Some of the challenges that you’ve experienced in the painting industry this year
And so much more!
 
8th Guest: Joe Hawkins
Joe Hawkins, an IAQ trainer, talks about indoor air quality. Joe asks how good the air in your home is. Because when an air cleaner operates well, you breathe better, as he says.
 
Here's a breakdown of what to expect in this episode:
The life of an Indoor Air Quality trainer
Persuasion and Education
And so much more!
 
9th Guest: Lydia Best
Lydia Best talks about how the pet care industry is booming, and Woofie's is at the forefront of it all. At Woofie's, Lydia is committed to making pet care services more convenient for parents and providing the best care and attention to their pets. They understand the importance of finding the perfect balance that fits each pet's individual needs. The goal is to provide a safe and comfortable environment where pets can feel at home.
 
Here's a breakdown of what to expect in this episode:
Introducing Lydia Best
Criteria in a business owner
Ways to find out more about acquiring a Woofie's brand.
And so much more!
 
About Lydia:
Lydia Best is the Director of Training and Support at Woofie’s Pet Ventures, Serial Entrepreneur, animal lover, foodie, and fierce friend.
 
Check Lydia on...
Website: https://ownawoofies.com
Instagram: https://www.instagram.com/livinghappywithlydia/?hl=en
LinkedIn: https://www.linkedin.com/in/livinghappywithlydia/
 
 
10th Guest: Dylan Cohen
Dylan Cohen talks about the mosquito squad part of learning and development. Dylan shares how proud they are in providing homeowners with an effective solution to the problem of pests with our Protective Barrier Treatment. Also, he explains the three-step process that involves the application of three unique treatments to create a protective barrier around your home that will help keep mosquitoes, ticks, and other pests away.
 
Here's a breakdown of what to expect in this episode:
Training in different ecosystems?
The difference between mosquito squad and other pest control companies
And so much more!
 
Check Dylan on...
Website: https://www.mosquitosquad.com/
 
 
11th Guest: Tony Zack
Tony Zack, owner of Mr. Sparky, talks about the essence of electrical services for a functioning home. However, when it comes to ensuring your home is equipped with the proper electricity, it is vital to have the help of a professional. Expert home electricians have the knowledge and expertise to ensure that all your electrical needs are taken care of. In hiring, Tony believes in training. They love hiring for character and training for the technical. To have experience is a bonus.
 
Here's a breakdown of what to expect in this episode:
Tony and his work
Getting $100 million in revenue
What would you do if you had it all over again?
Training his guys on how the negotiating process works.
Stop Restoration is in the people's business
And so much more!
 
Website: https://www.mistersparky.com/#~3l6O7u5
 
12th Guest: Daren Clark
Daren Clark, the director of operations for Stop Restoration, talks about the need for electrical services for your home. Daren shares how they handle various projects, from wiring a new room to replacing an old circuit breaker or fuse. On top of this is how they advise on the electrical system's safety and give recommendations on how to improve it.
 
Here's a breakdown of what to expect in this episode:
Restoration in marketing
Ways to develop and train your people for restoration.
Train your technicians to interact with clients
And so much more!
 
Website: https://www.stoprestoration.com/
 
 
13th Guest: Kassy Mills
Kassy Mills talks about keeping trees healthy & customers satisfied. Kassy shares the experiences necessary to take on any tree service project, from minor trimming to large-scale removal projects.  She says the objective is to ensure that the job is done right the first time without disrupting their property or lifestyle.
 
Here's a breakdown of what to expect in this episode:
Monster Tree Service and how does it differ from other tree service companies
Monster Tree Service looks like
Does Tree Service offer any type of membership program where you can get your trees pruned every year?
And so much more!
 
Website: https://www.monstertreeservice.com/
 
 
About Authority Brands:
 
A Family of Industry-Leading Home Service Brands. Authority Brands is dedicated to providing home services that customers trust and support for their growing franchise network.
 
Founded in 2018, Authority Brands is North America's premier home service franchisor. They provide a network of more than 1,000 franchise owners across the US and Canada with elite marketing, advanced technology, and strong operational support. With more than $1 billion in revenue, they grow successful franchise brands. Their family of home service franchise brands is a leader in their industry, providing homeowners' home service from the property line to the roof line. Authority Brands provides best-in-class training and operational support, marketing systems, and cutting-edge technology to their franchise owners so that each location can focus on delivering world-class customer service.
 
Their franchise brands are committed to the same common values and principles. Their vision is to continue to grow franchise brands that average over $1 million in per-unit revenue. They support their franchisees to help their continued growth through elite marketing, advanced technology, and strong operational support to accomplish this goal.
 
Check Authority Brands on...
Website: https://www.authoritybrands.com/
LinkedIn: https://www.linkedin.com/company/authority-brands/
Instagram: https://www.instagram.com/authoritybrands/?hl=en
Twitter: https://mobile.twitter.com/authoritybrnds
 
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Ellen Rohr of Zoom Drain on Charging More Than It Costs

In today’s show, we are putting Ellen Rohr in your passenger seat to discuss charging more than it costs. Ellen nearly sank her husband’s plumbing company. It seemed like lots of money was moving through the company, but at the end of the month there was never any money left. With the help of great mentors, Ellen figured out how to fix and grow successful businesses. She teaches business planning and financial literacy, helping contractors make business simpler and more profitable. Now, she is an owner and President of Zoom Drain Franchise, LLC. a new franchise concept with 20 locations across the country. Ellen is the author of four un-fussy business books: “Where Did the Money Go?, How Much Should I Charge?, The Bare Bones Biz Plan, and The Weekend Biz Plan. She also hosts a regular podcast – Behind the Wall – for PHCPPros.com and Unclogged – a Zoom Drain Podcast. Today, Ellen joins the show to discuss how easy it is to get upside down in business and how charging the right price is important to the success and future of a business; and part of this journey is to believe first that you are worth it.

Building Empires Through Execution with John Akhoian of Rooter Hero

In today’s show, we are putting John Akhoian in your passenger seat to discuss how he went from a 19-year-old plumber to founding and building the largest privately owned plumbing company in the state of California. John is the CEO of Rooter Hero and overcame adversity as a grieving teenager going down a bad path by joining the skilled trades. Along the way John has built multiple businesses and found a passion for the trades and what it can do for those who choose to join the home services industry. John is an author, industry leader, father, and takes time out of his schedule to share about all the ups and downs he endured to make it to the top. He says his mission now is to help others maximize their careers and live fulfilling, comfortable lives.

Daniel Arroyas of NexGen on $7M in Sales and Ditching the Dependency of Discounting

In today’s show, we are putting Daniel Arroyas in your passenger seat to discuss selling, discounting, and the adverse relationship between the two. Daniel is no stranger to sales or to HVAC. With over two decades logged in the trades he’s been in trucks and attics more than most. This vast experience has proved invaluable to him in his comfort advisor sales role. But there is something else that the sweat equity over the years has instilled in Daniel and that is the value of what his company does and the cost it takes to do it. This understanding has motivated him to sell over $7M this year without undercutting the value of the service with discounts. While discounting has a purpose in the market, Daniel has chosen to train his mind against. He values the service provided too much to undersell it. Furthermore, he refuses the weakness of using discounting as a consistent strategy. Daniel currently works as a field supervisor for NexGen based out of California. The unique buddy system the employs has created great opportunity to become one of the nations top HVAC salespeople. Join us today to learn how he does it and why you too should stray from the dependency of discounting.

Mark Jennison of I Am A Comeback - Part 2

In today’s show, we are putting Mark Jennison in your passenger seat to discuss the rest of his story. Mark Jennison has the privilege of knowing that he has saved the lives of thousands of men, but that was not an easy journey. He created his own company and grew it to seventy-five million dollars in revenue before losing it all. With what felt like his world crumbling around him Mark wrote one final letter, prepared to take his own life. At that moment he heard a voice tell him, “You’re not done” and that chilling moment became a catalyst for change. Over the next three years he did everything he thought he could to get sober including AA, 12 steps, rehab, and yet none were successful. Mark realized that he needed to delve into the why behind the drinking. Through intense self-evaluation and fortitude Mark was able to assemble a program for himself that created a complete comeback. With men clamoring to understand what Mark did, IAMACOMEBACK was born. It was founded with the purpose of helping people make changes in their lives they didn’t realize where possible, giving hope to the hopeless and helping the broken piece themselves back together. Today, Mark serves as one of the most influential experts of self-improvement sharing his knowledge while speaking across the globe and walking people through the IAMACOMEBACK program. Mark joins the show to conclude this great conversation.

Mark Jennison of I Am A Comeback - Part 1

In today’s show, we are putting Mark Jennison in your passenger seat to discuss being a comeback. Mark Jennison has the unique honor of knowing that he has saved the lives of thousands of men, but that came through a journey of hardship, perseverance and triumph. Born with an entrepreneurial spirit, Mark grossed over seventy-five million dollars in revenue for a company he created in just six years. However, the shackles that drugs and alcohol had on him for over twenty-one years destroyed it all. While on a vacation to Jamaica, celebrating the signing of a multi-million-dollar client, Mark's addiction reached a pinnacle causing his wife to leave him, along with the promise that he’d never see his son again. When Mark returned home his addiction continued its path of destruction and he was removed from his own business. Over the next three years he did everything he thought he could to get sober including AA, 12 steps, rehab, and yet none were successful. Mark realized that he needed to delve into the why behind the drinking. Through intense self-evaluation and fortitude Mark was able to assemble a program for himself that created a complete comeback. With men clamoring to understand what Mark did, IAMACOMEBACK was born. It was founded with the purpose of helping people make changes in their lives they didn’t realize where possible, giving hope to the hopeless and helping the broken piece themselves back together. Since DATE STARTED thousands of business owners, executives, entrepreneurs, leaders, doctors, and lawyers have successfully completed the IAMACOMEBACK program. Through its unique approach dispelling most of what’s been said about alcoholism, Mark and his team liberate men from the shackles of alcohol turning their struggle into their strength. On today’s episode, Mark discusses his story and why addressing the lies in our lives is so important to moving forward.